Tag Archives: metrics

Small Business Financial Models – Key to Success

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I've had the opportunity recently to do some small business consulting. Like many small businesses, this small biz was looking for more effective ways to market itself. We began with the obvious online channels - a website and blog. We began a search engine marketing campaign using Google Adwords to get a feel for what keywords his ideal customer was typing into Google to find him. As we began looking at the metrics ( the number of clicks or visitors driven to his website, the conversion rate of his website, his closing ratio etc), I realized there were deeper issues. "How much does it cost you to service this customer", I asked? He didn't know. Our conversation then migrated into a discussion Read more [...]

Who Is the Process Owner In Your Company?

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In a recent blog on the HBR website, Brad Power asks the question “Where Have All the Process Owners Gone”? In the post Power brings out a couple important points that really spoke to me. Processes must be improved across departments There must be a process owner I can relate to the idea of improving processes. In my experience many companies haven’t even defined their processes in the first place. What I’ve realized recently is that we weren't doing a good job of communicating and improving processes across different departments. It’s easy for individual department managers to be so focused on their piece of the puzzle that they miss the big picture. Cross-departmental Read more [...]